Sigma-Aldrich (now Millipore-Sigma) had over 170,000 products sold via ecommerce and printed catalogs across several brands, in multiple languages and currencies.
They therefore needed a solution that enhance collaboration, reduced costs and sped up production cycles while maintaining a high degree of quality assurance throughout their publishing process.
The company built a four-tier strategy for product information:
- Allow for multiple and dynamic page layouts
In order to meet the demands of the dynamic publishing requirements and an increasing content load, GPSL applied a web publishing workflow to a print environment.
The system married standard CSS with large content files to produce printed catalogs and newsletters. This provided the flexibility to build stylesheets as needed by allowing designers to create and update layouts for each brand and applying them to content sources exceeding 50,000 products.