Every Christmas, millions of people unwrap gifts and find themselves faced with assembling or constructing something via a set of instructions. The quality of these instructions can impact the flow and mood of the rest of the day and directly impacts our relationship with the brand or manufacturer.
“That was easy!”
“Look, it's finished!”
These are all things we want to be saying during the holidays as we assemble toys, spaceships, planes, and trains.
Yet often we cringe when we see “some assembly required” is printed on the side of the box.
Because often, instruction manuals are somewhat lacking in detail, clarity, and even accuracy.