Leading chemical & life sciences supplier consolidates product information while decreasing costs
Sigma-Aldrich is a $2.5 billion Life Science and High Technology company whose biochemical, organic chemical products, kits and services are used in scientific research, including genomic and proteomic research, biotechnology, pharmaceutical development, the diagnosis of disease and as key components in pharmaceutical, diagnostics and high technology manufacturing.
Sigma-Aldrich sells approximately 170,000 products via ecommerce
and printed catalogs & newsletters across several
brands. With an active product life cycle and each brand
requiring their own look-and-feel, it required a large amount
of time and effort to keep up with a rapidly changing
publishing environment—not to mention the task of
supporting multiple languages and currencies.
The company built the following four-tier strategy for product information:
In order to meet the demands of the dynamic publishing requirements and an increasing content load, GPSL applied a web publishing workflow to a print environment. The system married standard CSS with large content files to produce printed catalogs and newsletters. This provided the flexibility to build stylesheets as needed by allowing designers to create and update layouts for each brand and applying them to content sources exceeding 50,000 products.
$2.5 billion supplier of chemical and life science products
Chemical & Life Science
Located in St. Louis Missouri USA; doing business globally
Dynamic and automated large-scale product catalog publishing
Standard web publishing practices & technologies Arbortext Advanced Print Publisher